Plastics manufacturers, polymer traders and industry specialists are beginning to sense that the plastics industry is on the brink of a new era. Ever since Bakolite, (or polyoxybenzylmethylenglycolanhydride, as a polymer chemist might call it), was invented in 1907 the plastics industry has seen growth. The number of uses for plastic has expanded almost exponentially such that today’s world is filled with the stuff.
But nowadays, there exists a business climate where ‘sustainable’ is not just a buzz word but a political and economic goal. This is leading many plastic producers, traders and most importantly end-users to head away from fossil fuel-based polymers to an age of bio-plastics. Evidence of this sea change can be seen in the actions of world’s leading companies.
Take for example Lego, the toy brick firm, who from being almost bankrupt in 2003, is now the world’s second largest toy manufacturer (behind Mattel). Not only has the company been able to turn around its business fortunes, they have also been active in lowering the impact their business has on the environment.
Amazingly, Lego bricks have changed little since they were first invented in 1945, as the original few bricks are, as Fast Company reports, “compatible with all the billions of bricks that have followed.” This is because, “Except for a material swap in 1963 to the shiny, hard ABS plastic still used today, the basic bricks have never changed.”
But now that the company is on the route of a third phase of ‘organic growth’, it is taking the time to look at its environmental impact. As a result, the company has begun research into replacing the oil based plastics with bio-plastics.
As Lego spokesperson Kathrine Bisgaard Vase told the online journal Environmental Leader, “Lego bricks are made from the highest quality plastics, which is very functional and durable as a material. However, the current raw materials we use for manufacturing Lego bricks are oil-based, and that is a scarce resource. So we are searching for a new material that is not based on oil.”
While recycled or reclaimed plastic may have been a cheaper option for Lego, the specifics of the bricks and the toy market has ruled this out. As Jennie Lynch, associate at the independent research company, Lux Research, explained, “Challenges associated with identifying the source of recycled materials, as well as concerns about the reuse of hazardous resins such as PVC, could present contamination issues for Lego. In addition, the quality of recycled plastic resin degrades every time it is reused, meaning this is unlikely to meet the durability requirements set by the company for its products.”
But Lego is not alone in looking to use sustainable plastics, as last year IKEA signed an agreement that will see as much as 40% of the plastic in its furniture made from renewable resources.
The cooperating company is the US based firm Newlight, who have created a material which, the journal Biobased World reports, “uses the process of converting air and greenhouse gas into biodegradable plastics, which are proven to out-compete oil-based plastics on price and performance.”
They have achieved this by developing a “biotechnological process to produce their AirCarbon material: a family of high-performance polyhydroxyalkanoate (PHA)-based thermoplastic materials made from carbon emissions.” Which has a “so called ‘secret sauce’ that is a biocatalyst that combines composites of air and methane, and reassembles the carbon, hydrogen and oxygen molecules into a thermoplastic.”
You can learn more about this process on the YouTube video here.
But when it comes to leading companies, the most globally recognised brand in the world is also showing the way when it comes to replacing oil-based plastics. This is because Coca-Cola has developed a bio-plastic bottle.
As Bioplastics Magazine reported, “On June 3rd, 2015 The Coca-Cola Company unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo – Milan. PlantBottle™ packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials.”
As Nancy Quan, Global Research and Development Officer, The Coca-Cola Company, said, “Our vision was to maximize game-changing technology, using responsibly sourced plant-based materials to create the globe’s first fully recyclable PET plastic bottle made entirely from renewable materials.”
And it is this vision, not from environmental protection groups, not from politicians, not even from the public, but from the heads of industry that will drive the expansion of bio-plastics. Moreover, as companies like Lego, IKEA and Coca-Cola make clear to others that a change is not only possible, but practical (given the removal of fluctuating oil prices and the marketing benefits of a greener product) then it becomes increasingly likely that the flood gates will open on a bio-plastics revolution.
Bio-plastics will no longer be seen as a way to save the planet or improve brand image, but as a natural step in the development of an industry. Much as telecommunications has changed with the development of mobile phone technology, or the construction industry changed with the advent of reinforced concrete, so too will the plastics industry change.
Plastics manufacturers and traders must simply ask themselves where they will be when the alarm clock rings on the dawn of the bio-plastics revolution.